The expedition season is approaching and we are launching #KEENChallenge2026 in collaboration with Hannah Outdoor. We want to show once again that adventure can go hand in hand with respect for nature, people and your own equipment. The new expedition challenge follows on from the successful #GasNetChallenge. But we are taking it even further, towards sustainability and a „clean footprint“.
Expedition challenges have been part of DOFE for several years. Since 2021, dofactors have had the opportunity to participate in #GasNetChallenge, which was based on the value of respect - for oneself, for others and for the environment.
"Respect is a core GasNet corporate value and reinforcing it with DOFE participants on expeditions has made us happy since 2021. Thanks for five years of great energy. The joy was always all the greater because the respect was expressed by the DOFE participants through videos on social media - an environment where respect is often lacking. The #GasNetChallenge may be coming to an end, but our collaboration with DOFE is not. GasNet employees remain reliable mentors to DOFE and we will continue to promote respect,“ says Helena Steinerová, recruitment and employee development manager at GasNet Group.
This challenge is now being followed up #KEENChallenge2026, which brings a new theme: Detox the Trail - Clean Trail.
What is #KEENChallenge
KEENChallenge is an expedition challenge for dofters and dofters that promotes safe expeditions while naturally developing sustainable outdoor behaviour.
With one post from the expedition, the young people will show that they can be adventurous and leave behind a better place.
"Promoting youth activities, adventure and outdoor activities is a clear goal of both the KEEN footwear brand and the DOFE organisation. Joining the challenge is a big commitment for us and we want to motivate young people to pursue valuable activities in their lives,“ says Hannah Outdoor's brand manager, Jan Štika.
During the expedition the team will create one public post (photo, video or carousel) to show their expedition story and complete 1 main and 1 bonus quest. The post must show at least 2 of the 3 pillars of the challenge - People, Planet, Product. Each post must then have a hashtag #KEENChallenge2026. The challenge must not affect the course of the expedition in any way, safety and DOFE rules always take precedence.
The winners are chosen by a jury, the main prize is outdoor equipment for the entire winning team.
The complete rules of the challenge are here.
