Develop your skills and become part of a community of ambassadors.
Ambassador Academy is a training programme for DOFE Ambassadors that supports them in their development and helps them to effectively disseminate the ideas of the programme in their regions.
During the three trimesters, participants will acquire key skills in the areas of:
✔ Communication, storytelling and branding
✔ Leadership, community building and marketing strategy
✔ Networking, professional development, personal brand and project management
Ambassadors meet at regular online meetings and they immediately try out new skills in real-life situations on practical tasks.
International inspiration
In the UK, DOFE ambassadors act as youth advisorswho work with companies, government institutions and non-profit organizations. They help bring new perspectives and solutions.
Application for the Ambassador Academy
Ambassador Academy Curriculum
Trimester 1: Basics of communication, storytelling and branding
Introduction to the Ambassadorial Academy and the basics of rhetoric
- Presentation of the Ambassador Academy programme.
- Familiarization with the project team, schedule and content of individual lessons.
- Setting up a common communication channel and ORB.
- Introduction to DofE recruitment presentations.
- Basic components of a successful presentation.
- The biggest barriers and fears of public speaking and how to work with them.
- Short rhetorical exercises to introduce participants and share past experiences with presentations.
Presentation skills and storytelling
The lesson is closely related to the previous lesson.
- Tips for presentation structure.
- Adapt the presentation to different target groups according to age or school type.
- The power of storytelling to keep your audience focused and engaged throughout your presentation.
- Why not include personal experiences and stories in your presentation to add memorability and authenticity.
- Short exercises for working with voice (pace, volume, pauses and emphasis on key parts of the presentation) and leading discussions, including brainstorming together on creative techniques and tools.
Branding and visual communication
- Definition of branding.
- Key brand elements (logo, colours, fonts and tone of voice).
- A joint SWOT analysis of the DofE's current communication style and the search for new opportunities.
- Importance of consistency, familiarisation with the DofE brand manual.
- Introduction to Canva and its user environment.
- Use pre-made templates to create social media posts, posters, infographics or presentations.
- Working with MS Powerpoint and the basic principles for a clear and concise recruitment presentation.
- DofE database of photographs and illustrations.
Mentoring
Mentoring with a Silver Ambassador or other representative from the DofE National Centre.
- Individual online/offline meetings over your own recruitment presentation.
- Checking the correct procedure for the use of graphic elements according to the DofE branding manual.
- A collaborative review of a well-structured presentation that is compelling and interesting.
- Mock presentation.
- Sharing and preparing for frequent questions from the audience.
Introduction to digital marketing
- The main social media platforms (Facebook, Instagram, LinkedIn, TikTok), their specific features and audience.
- How to create content that engages.
- Different formats and types of contributions (informative contributions, stories and success stories of participants at their school).
- Practical tips for managing, creating and scheduling content (post frequency, hashtags, free tools for scheduling, creating and approving posts, and more).
- Using AI to write posts.
- Community management - interaction with followers and ways to activate them (polls, contests, discussions, challenges).
Communication strategy and evaluation
- What content is missing from the DofE Centres' social networks? Jointly planning a small-scale campaign to promote the Ambassador Academy across the board.
- Defining SMART goals to evaluate success.
- The difference between short-term campaigns and long-term strategy. Introducing the DofE's long-term strategy.
- Setting a timetable.
- Use key metrics (reach, follower growth, engagement) and analytics tools for social.
- Best practices for reporting to DofE National Centre representatives.
Evaluation and meetings
- Joint evaluation of the programme.
- Strengths and weaknesses of the current operation.
- Opportunities for improvement.
- A look back at the participant's own work and outcomes.
- Presentation of recruitment presentations and successful communication campaigns.
- Sharing best practices.
Trimester 2: Community building, leadership and marketing strategies
Project cycle from A to Z
- Examples of good practice and successful DOFE popularisation projects. Joint brainstorming of new formats.
- Key stages in the preparation of a recruitment event.
- Resources needed.
- Correct timing.
- Risk identification and management.
- Using tools for planning and organizing the team.
- Proper goal setting.
- Sharing the initial concept and timing of the recruitment event with representatives of the National DOFE Centre.
Marketing promotion of the event
- Why marketing promotion is important for the success of an event. Identifying the target group, their interests and needs.
- Creating the persona of the ideal event participant.
- Setting marketing goals (increase awareness, increase registrations, raise funds, etc.).
- Creating a marketing message and using it for individual channels (social networks, posters, bulletin boards, intranet, etc.).
- Creation of promotional materials and content for social networks. Measuring campaign success and reporting for the National DOFE Centre.
Fundamentals of leadership and team management
- Setting up and correct composition of the team.
- Own examples of good team leadership.
- How to motivate the team (recognition, rewards, sharing their stories, etc.). Promoting a positive team culture.
- Delegation of tasks.
- How to listen and effectively communicate expectations and instructions. Tools for managing teams.
- Tips for feedback or conflict resolution.
- Self-analysis of strengths and weaknesses for team leadership and collaboration.
Mentoring
Mentoring with a Gold Ambassador or other representative of the National DOFE Centre.
- Individual online/offline meetings over more detailed planning of the recruitment event.
- Checking the correct procedure for timing, tone of communication or use of graphic elements according to the DofE branding manual.
- Feedback on problematic parts or challenges.
- Sharing good practice.
Strengthening your personal brand
- What is a personal brand and how to define it.
- Inspiring Czech and international personalities and their personal brand.
- How to identify and then present your achievements and skills.
- What do we want to achieve in DOFE and in life in general?
- Custom elevator pitch.
- Using the online platform LinkedIn to enhance future study and job opportunities.
- Preparing your own CV or LinkedIn profile.
Networking and relationship building
- Professional vs. personal relationships.
- Peer to peer presentation of your "elevator pitch" to others.
- Strategic contact circuits.
- Networking and how to successfully engage in conversations at events.
- Getting in touch via social networking sites and LinkedIn.
- Sharing networking challenges.
- Effective techniques and strategies for networking.
Mentoring of the Bronze Ambassador
- Individual online/offline meeting with a Bronze student for their own recruitment presentation.
- Checking the correct procedure for using graphic elements according to the DOFE brand manual.
- A collaborative review of a well-structured presentation that is compelling and interesting.
- Mock presentation.
- Sharing and preparing for frequent questions from the audience.
Evaluation and meetings
- Joint evaluation of the programme.
- Strengths and weaknesses of the current operation.
- Opportunities for improvement.
- A look back at the participant's own work and outcomes.
- Presentation of recruitment presentations and successful communication campaigns.
- Sharing best practices.
Trimester 3: Networking, professional development and project management
Public speaking and event moderation
- How to structure and prepare a speech according to the target audience.
- Techniques for calming down and managing stage fright in public speaking in a foreign language.
- Speaking aloud training.
- Recording yourself and using feedback.
- Clarity and clarity of speech.
- The effect of movement on the stage. Interaction with the audience.
- How to deal with unexpected situations (technical problems, changes in the program).
- Improvisation.
Inspirational meeting with DOFE I corporate partner.
- Learning from personal experiences and success stories of selected representatives of corporate partners.
- Inspiration for personal development and setting new goals based on the knowledge gained.
- Gaining a broader perspective on career paths and life goals, understanding different options and directions.
Preparing for interviews and your dream career
- Why it is important to spend sufficient time and energy preparing for the interview.
- How to present yourself properly in an interview.
- Updating your own elevator pitch and CV/LinkedIn profile. Examples of own contribution, preparation of cover letter.
- How to handle unexpected questions.
- Finding your dream career.
Inspirational meeting with DOFE II corporate partner.
- Learning from personal experiences and stories of selected representatives of corporate partners.
- Inspiration for personal development and setting new goals based on the knowledge gained.
- Gaining a broader perspective on career paths and life goals, understanding different options and directions.
Silver Ambassador Mentoring
- Individual online/offline meetings over more detailed planning of the recruitment event.
- Check the correct procedure for timing, tone of communication or use of graphic elements according to the DofE brand manual.
- Feedback on problematic parts or challenges.
- Sharing good practice.
Inspirational meeting with DOFE III corporate partner.
- Learning from personal experiences and stories of selected representatives of corporate partners.
- Inspiration for personal development and setting new goals based on the knowledge gained.
- Gaining a broader perspective on career paths and life goals, understanding different options and directions.
Evaluation and meetings
- Joint evaluation of the programme.
- Strengths and weaknesses of the current operation.
- Opportunities for improvement.
- A look back at the participant's own work and outcomes.
- Presentation of recruitment presentations and successful communication campaigns.
- Sharing best practices.
Ambassadors
Select a region
Tomas Hemelík
As an ambassador, I am involved in the running of the school centre and spreading the good name of the DofE in schools. I joined the programme thinking it would help me to get a job in the future, but I have gained so much more. The DofE has given me the ability to present myself better, set goals and work towards achieving them. It also helped me to clarify my future direction - I would like to pursue a career in marketing and business in the future.
Anna Zouharova
I see the DofE programme as very meaningful and I am happy to spread awareness of its possibilities. I enjoy making recruitment presentations at schools and linking DOFE with activities such as the Záchranka app. Thanks to the program, I started volunteering at the Home for the Elderly, where I gained new friendships and valuable experience. DOFE has taught me to push my limits, to stand up for my goals and to make the most of opportunities. In the future I would like to continue my studies, ideally at a foreign university, and combine it with my work as a ski instructor.
Kristýna Kamarýtová
Thanks to DOFE, I have gained a lot of great experiences, for which I am very grateful. That is why I decided to actively support the program and join the Ambassador Academy. DOFE has helped me develop skills such as time management, perseverance and collaboration, and has shown me that I can do more than I think. I would recommend the Ambassador Academy to anyone looking for new challenges, friendships and personal development. In the future, I would like to study at a foreign university and I believe that the DOFE experience will be a valuable part of my journey.
Magdalena Retychová
I am an online DOFE leader, occasional expedition evaluator, face of the recruitment campaign and ambassador. The Ambassador Academy gives me a space for self-realisation, a community of inspiring people and a wealth of experiences and opportunities. In the future, I would like to work in a position that gives me the same meaning and fulfillment that I find at DOFE.
Jan Havlásek
At DOFE, I fulfill the gold level and serve as the assistant center coordinator. As an ambassador, I spread awareness of DOFE in the school. I organise recruitment talks, organise events for participants and manage the centre's social media. DOFE brings me experience, motivation and strength to overcome challenges. I started at bronze level and gradually moved up to gold level. I recommend the program to anyone who wants to explore their options and experience something extraordinary. I enjoy working with people and want to continue to do so.
Martin Smažík
I actively help to promote the programme among young people. I moderated the Prague Bronze-Silver Ceremony and completed the Gold level, which allowed me to push my limits and gain new experiences. The Ambassador Academy has given me the opportunity to continue to develop, become a better leader and organiser. I would recommend DOFE to anyone who wants to overcome challenges and work on themselves. In the future, I plan to successfully complete my studies at CTU and pursue a career in international companies in aviation, innovation and traffic management.
Magdaléna Ryjáčková
At DOFE, I manage our centre's Instagram and prepare various events that I am looking forward to. The program has taught me to set goals and not to be afraid to go after them. In addition to improving myself in activities, DOFE has helped me overcome my fear of new challenges and take them on with determination. Each experience pushes me further and motivates me to develop my skills. In the future, I would like to do something action-oriented and meaningful that will benefit others, and continue to share my experiences and organize activities for the community.
Marian Velykyi
At DOFE, I help promote the program at recruitment talks and participate in its dissemination among students. DOFE helps me to achieve my goals, not to give up and to fully enjoy what I do. In the future, I would like to attend law school while staying active in the DOFE community, serving as a leader and inspiring other participants.
Jan Handler
At DOFE I am involved in the management of our school centre. I take care of promoting the program, managing Instagram, registering new participants and organizing events. I also help with the DOFE fund and the preparation of the expedition training. Through DOFE, I have advanced my leadership, public speaking and mentoring skills and have learned to manage my time effectively. The program has opened up unique opportunities for me - from attending UNICEF conferences to joining the Ambassador Academy. In the future, I want to continue my studies, work in a field I enjoy, and remain active in DOFE as a leader.
Klaudia Skalka
DOFE I have met the bronze level and am meeting the silver level. I'm actively involved in running our centre - organising events, communicating with dofters and managing Instagram. Volunteering within DOFE gives me the opportunity to support others and contribute to the community. The program has taught me that mistakes are opportunities to learn and every experience pushes you further. Through DOFE and the Ambassador Academy, I have met inspiring people and gained new skills and confidence. In the future, I want to study law and continue my activities related to DOFE.
Tina Pokorná
In my DOFE center I am involved in many activities - from organizing charity buffets, to working with the children's home, to managing the Instagram and the bulletin board. I have progressively completed the bronze and silver levels and am now working towards the gold level. DOFE has given me the opportunity to speak at ceremonies, become an ambassador and meet inspiring people who motivate me to aim higher. It has taught me not to be afraid of obstacles and to look for opportunities to grow. After graduation, I want to study abroad, ideally in the U.S., where fields like psychology, neurobiology, and ecology are appealing to me. At the same time, I want to stay active in the Czech DOFE and support other young people on their journey.
Marek Kubik
Thanks to DOFE, I have gained a lot of great opportunities and found a group of people who share the same enthusiasm. The program gives me the opportunity to be active, to get involved in new projects and to participate in their organization. DOFE has brought experience to my life. I learned how to communicate better, work in a team and organize my time. It pushed me out of my comfort zone and showed me that I can do more than I thought. In the future, I want to continue my studies at university and I would like to go into marketing and project organisation because that is what I have started to enjoy thanks to the Ambassador Academy.
Ludmila Otapkova
I try to make sure that DOFE is heard not only at my school but also in our region. I also promote the program on social media and go to talks where I share my experience and motivate others to try it too. The DOFE program has already impacted me greatly in completing the bronze level and I believe the next levels will bring me even more. I have met inspiring people, started to do things outside my comfort zone and learned greater patience and perseverance. Through the Ambassador Academy, I am developing my presentation and communication skills and gaining new opportunities.
In the future I would like to open a restaurant with healthier food or study nutritional therapy. At the same time, I would like to build a community on social media where we can support each other and share common values.
Valerie Lipkova
I try to do my best for DOFE. I participate in its promotion and building a good name in my surroundings. I have completed the bronze and silver levels, and I am currently completing the gold level. At the same time I try to motivate people around me to join DOFE as well.
DOFE literally changed my life. It taught me to step out of my comfort zone, communicate better and work in a team. I met inspiring people and gained the courage to try new things. Thanks to the program, I became a more active person who likes to organize, help others and is not afraid of big challenges.
I am currently studying at my dream school and doing what I enjoy. In the future, I would like to pursue research in chemistry, complete my undergraduate and graduate studies, and continue on to a PhD, ideally abroad. I would like to join the ESA Academy program, start my own company one day and my big dream is to win the Nobel Prize in Chemistry and work for the space agency. Next year I want to run my first marathon and complete all levels of DOFE.
Matěj Vích
I am an ambassador for DOFE and I am involved in creating content for social networks. I manage the DOFE Instagram at our school @dofegf and try to actively bring the program to other students.
DOFE is not just an activity for me, but an opportunity to constantly learn and push myself. Every experience gives me a new perspective, meaning and motivation to work on myself. It's a journey that has long-term value and real impact.
In the future I would like to work in the transport sector, ideally as a dispatcher of the Integrated Transport LK. At the same time I would like to continue to help with the development and promotion of DOFE.
Daniil Danylov
I am currently fulfilling the Gold level of DOFE and enjoy being involved in the events associated with the program. I help to promote it both in my centre and in the community as I believe it makes sense to talk about it and inspire others.
I originally joined DOFE to use my free time in a meaningful way, but it gradually became a life-changing experience. The program took me out of my comfort zone, taught me to set better goals and push my own boundaries. The key for me was volunteering and the opportunities that I would not have imagined before - for example, meeting the president or the media experience.
In the future I would like to study FIT at CTU and then work in IT.
Barbora Rachel Štréglová
As part of DOFE, I am building a community of dofans at our school and trying to be a support to anyone who is unsure or needs advice on choosing activities. I also present the programme at other schools and co-manage the school's DOFE Instagram to make sure as many young people as possible know about it.
DOFE gave me much more than just a certificate. It helped me find confidence, clearer goals and the courage to go for them. Thanks to it, I am not afraid of speaking in front of people or entering new environments and I have the opportunity to motivate others to develop personally.
In the future I would like to study at a university abroad, probably in America, where I could continue my golf. I would like to pursue a career in the sciences and one day work in a field that is meaningful. Either in helping people or in the scientific field.
Veronika Martinková
At DOFE, I focus on building a community of participants who complete the program online and try to connect them through joint events. I also act as an online leader and support other DoFers on their journey to meet their own goals.
DOFE makes sense to me because it taught me to perceive my worth by my own standards, not by the expectations of others. It has helped me to broaden my horizons, to better plan projects and to see them through to the end. Thanks to the program, I have met inspiring people and discovered skills I didn't even know I had before.
I am currently studying for a Master's degree in Medicinal Chemistry at the Faculty of Science of Charles University, where I work on popularizing science and creating content for non-profit organizations. My dream is to continue my PhD studies in Canada. Like DOFE, I believe it is important to have big goals and not be afraid of the path that leads to them.
Marie Hudečková
Within DOFE, I am involved in bringing our school community closer together and I try to invent and implement events that bring participants together. I mainly focus on new dofactors. I help them navigate the program and answer their questions. My goal is to expand DOFE in the school as much as possible and create an environment where everyone feels supported. I also have my first session coming up soon where I want to share my experiences and inspire others.
I started with DOFE in eighth grade and since then I have seen a huge shift in my confidence and skills. Expeditions have taught me perseverance and a love of the outdoors, and the program as a whole has taught me the courage to try new things and overcome myself. Most of all, I value the friendships, the experiences, and the fact that I believe in my abilities much more today than before. DOFE has shown me that being active and determined is truly meaningful.
In the future I would like to do work that has an impact and helps people. I am most interested in studying law or psychology because both paths give me the opportunity to contribute to positive change in society.
Ladislav Urban
I am a graduate of DOFE and now work as a leader in DOFE online, where I support my own group of dofactors on their journey to complete the levels. At the same time, I am involved in activities that help spread the DOFE ideas further, for example through talks at schools in the South Moravian Region.
I completed both bronze and gold levels in DOFE and then went through leadership training. The program helped me build discipline, taught me to set clear goals and to persevere until I reached them. Because of this experience, I now know that if I really go for something, I can do it.
In the future, I would like to successfully complete my studies at Masaryk University and find a job in a sports environment where I can further develop my experience and energy for working with people.
Karolína Schneiderová
I completed the DOFE online, which is why I decided to become an online mentor. I have been mentoring my own DoFers for some time now and supporting them on their journey to meet their goals. At the same time, I also get involved in other activities where I have the opportunity to continue to learn and develop.
DOFE brought me a lot of friends, strong experiences and most importantly the desire to work on myself. It has taught me to be more aware of my surroundings and to do things selflessly and with real meaning. The program made me realize that personal development is not a one-time thing, but a long-term journey.
In the future I would like to study marketing, although I am also very interested in economics. I would like to choose a direction that will allow me to combine creativity, strategy and working with people.
Sara Marušková
In my DOFE center I communicate with the dofactors, manage the bulletin boards, present the program to the first years and participate in the organization of school events. More recently, I also visit other schools to introduce students to what DOFE can bring to them and try to inspire them to get involved.
I have completed the bronze and silver levels and am currently working on the gold level. DOFE has given me the courage to go all out and step out of my comfort zone. I have improved my communication, time management and teamwork skills and learned to set specific goals - one of which was getting my Italian certificate. The program helped me to clarify that it fulfills me to be of service to my community and to do things that are meaningful.
In the future, I would like to study law and combine it with my entrepreneurial spirit. Time will tell exactly where my path will take me, but I know one thing for sure. I want to spread the idea of DOFE because it helps young people find their own direction, just as it helped me.
Nikola Skácelová
As part of DOFE, I am involved in organizing meet-ups at the school, going to talks, and helping to create content for social media. I try to create an environment where participants can meet, share experiences and motivate each other.
DOFE has helped me step out of my comfort zone and take on things I wouldn't have dared to do before. Thanks to this, I not only gained new skills, but also a lot of powerful experiences and inspiring people around me. I have discovered abilities that I previously doubted, and it has opened up new directions for me to take. This is why I would recommend DOFE to anyone who wants to discover their true potential.
In the future I would like to study marketing and economics, ideally at Charles University. During my studies I would like to gain experience through internships and placements and gradually build my professional and personal path.
Adéla Klimentová
Within DOFE, I give talks around Prague and try to bring the program to students personally and authentically. At school I help with the functioning of our DOFE centre. We prepare presentations for new classes, help with applications, and support participants during fulfillment. I also take care of the promotional page, creating and curating videos for our center's Instagram.
I originally applied to DOFE out of curiosity, but it has gradually become much more than just a CV item for me. It has taught me consistency, better time management and perseverance even when demotivation came. Through the program, I made great strides in things like playing the piano and earned an award for volunteering in Scouting. DOFE has given me not only tangible results, but also confidence, experience and a community of people I can rely on.
In the future I would like to study law, ideally combining studies in the Czech Republic and abroad. I'm working on my first book, I'm into music and personal development.
Anna Homolková
I actively talk about DOFE at talks in high schools and at events such as Volunteering Days and various conferences. I also had the opportunity to moderate the DOFE ceremonies, which was not only a great honor but also another step outside my comfort zone. I try to present the programme authentically and show that it has a real impact on young people's lives.
DOFE has become more than just a program for me over time, it is an environment that has taught me courage, perseverance and belief in my own abilities. Expeditions and public speaking have shown me that I can do much more than I ever thought I could. Thanks to DOFE, today I dare to set higher goals and go for them with more confidence.
In the future, I would like to complete my bachelor's degree in Prague and then continue my studies abroad, where I would further develop both professionally and personally.
Martin Havlicek
I came to the DOFE program a little later, but all the more decisively. He jumped straight into gold level performance. I met inspiring people from different fields who are constantly working on themselves and want to push themselves further. Meeting them motivates me to grow, to think bigger, and to keep working on myself.
DOFE taught me to step out of my comfort zone, to persevere with long-term goals and to take failure as an opportunity to grow. It showed me that real progress comes when we don't give up.
In the future I would like to continue in my field, but I am also considering entrepreneurship. I am open to new opportunities and challenges that can further develop me.
Magdalena Pšornová
Thanks to DOFE, I have found more courage and desire to overcome obstacles. I am a person who likes to listen to others and try to be a support when needed. The program has helped me believe in myself more and realize that I can overcome even the times when I doubt myself. It has taught me perseverance, openness, and that real growth often comes after overcoming obstacles. Thanks to a community of people who are willing to work on themselves and push themselves further, I too have taken a big step forward. Not just in what I do, but more importantly in who I am. In the future I would like to pursue child psychology and become a child psychologist. My dream is to study at the University of Olomouc and one day help children.
Contact us
Nikola Yankoyova
+420 602 523 230