Ambassador Academy

• Presentation of the Ambassador Academy programme.
• Familiarization with the project team, schedule and content of individual lessons.
• Setting up a common communication channel and ORB.
• Introduction to DofE recruitment presentations.
• Basic components of a successful presentation.
• The biggest barriers and fears of public speaking and how to work with them.
• Short rhetorical exercises to introduce participants and share past experiences with presentations.  

The lesson is closely related to the previous lesson.

• Tips for presentation structure.
• Adapt the presentation to different target groups according to age or school type.
• The power of storytelling to keep your audience focused and engaged throughout your presentation.
• Why not include personal experiences and stories in your presentation to add memorability and authenticity.
• Short exercises for working with voice (pace, volume, pauses and emphasis on key parts of the presentation) and leading discussions, including brainstorming together on creative techniques and tools.  

• Definition of branding.
• Key brand elements (logo, colours, fonts and tone of voice).
• A joint SWOT analysis of the DofE's current communication style and the search for new opportunities.
• Importance of consistency, familiarisation with the DofE brand manual.
• Introduction to Canva and its user environment.
• Use pre-made templates to create social media posts, posters, infographics or presentations.
• Working with MS Powerpoint and the basic principles for a clear and concise recruitment presentation.
• DofE database of photographs and illustrations.  

Mentoring with a Silver Ambassador or other representative from the DofE National Centre.

• Individual online/offline meetings over your own recruitment presentation.
• Checking the correct procedure for the use of graphic elements according to the DofE branding manual.
• A collaborative review of a well-structured presentation that is compelling and interesting.
• Mock presentation.
• Sharing and preparing for frequent questions from the audience.  

• The main social media platforms (Facebook, Instagram, LinkedIn, TikTok), their specific features and audience.
• How to create content that engages.
• Different formats and types of contributions (informative contributions, stories and success stories of participants at their school).
• Practical tips for managing, creating and scheduling content (post frequency, hashtags, free tools for scheduling, creating and approving posts, and more).
• Using AI to write posts.
• Community management - interaction with followers and ways to activate them (polls, contests, discussions, challenges).  

• What content is missing from the DofE Centres' social networks? Jointly planning a small-scale campaign to promote the Ambassador Academy across the board.
• Defining SMART goals to evaluate success.
• The difference between short-term campaigns and long-term strategy. Introducing the DofE's long-term strategy.
• Setting a timetable.
• Use key metrics (reach, follower growth, engagement) and analytics tools for social.
• Best practices for reporting to DofE National Centre representatives.  

• Joint evaluation of the programme.
• Strengths and weaknesses of the current operation.
• Opportunities for improvement.
• A look back at the participant's own work and outcomes.
• Presentation of recruitment presentations and successful communication campaigns.
• Sharing best practices.  

• Examples of good practice and successful DofE popularisation projects. Joint brainstorming of new formats.
• Key stages in the preparation of a recruitment event.
• Resources needed.
• Correct timing.
• Risk identification and management.
• Using tools for planning and organizing the team.
• Proper goal setting.
• Sharing the initial concept and timing of the recruitment event with representatives of the DofE National Centre.  

• Why marketing promotion is important for the success of an event. Identifying the target group, their interests and needs.
• Creating the persona of the ideal event participant.
• Setting marketing goals (increase awareness, increase registrations, raise funds, etc.).
• Creating a marketing message and using it for individual channels (social networks, posters, bulletin boards, intranet, etc.).
• Creation of promotional materials and content for social networks. Measuring campaign success and reporting for the DofE National Centre.  

• Setting up and correct composition of the team.
• Own examples of good team leadership.
• How to motivate the team (recognition, rewards, sharing their stories, etc.). Promoting a positive team culture.
• Delegation of tasks.
• How to listen and effectively communicate expectations and instructions. Tools for managing teams.
• Tips for feedback or conflict resolution.
• Self-analysis of strengths and weaknesses for team leadership and collaboration. 
    

Mentoring with a Gold Ambassador or other representative from the DofE National Centre.

• Individual online/offline meetings over more detailed planning of the recruitment event.
• Checking the correct procedure for timing, tone of communication or use of graphic elements according to the DofE branding manual.
• Feedback on problematic parts or challenges.
• Sharing good practice.  

• What is a personal brand and how to define it.
• Inspiring Czech and international personalities and their personal brand.
• How to identify and then present your achievements and skills.
• What do we want to achieve in the DofE and in life in general?
• Custom elevator pitch.
• Using the online platform LinkedIn to enhance future study and job opportunities.
• Preparing your own CV or LinkedIn profile.  

• Professional vs. personal relationships.
• Peer to peer presentation of your "elevator pitch" to others.
• Strategic contact circuits.
• Networking and how to successfully engage in conversations at events.
• Getting in touch via social networking sites and LinkedIn.
• Sharing networking challenges.
• Effective techniques and strategies for networking.  

• Individual online/offline meeting with a Bronze student for their own recruitment presentation.
• Checking the correct procedure for using graphical elements according to the DofE brand manual.
• A collaborative review of a well-structured presentation that is compelling and interesting.
• Mock presentation.
• Sharing and preparing for frequent questions from the audience.  

• How to structure and prepare a speech according to the target audience.
• Techniques for calming down and managing stage fright in public speaking in a foreign language.
• Speaking aloud training.
• Recording yourself and using feedback.
• Clarity and clarity of speech.
• The effect of movement on the stage. Interaction with the audience.
• How to deal with unexpected situations (technical problems, changes in the program).
• Improvisation.  

• Learning from personal experiences and success stories of selected representatives of corporate partners.
• Inspiration for personal development and setting new goals based on the knowledge gained.
• Gaining a broader perspective on career paths and life goals, understanding different options and directions.  

• Why it is important to spend sufficient time and energy preparing for the interview.
• How to present yourself properly in an interview.
• Updating your own elevator pitch and CV/LinkedIn profile. Examples of own contribution, preparation of cover letter.
• How to handle unexpected questions.
• Finding your dream career.  

• Learning from personal experiences and stories of selected representatives of corporate partners.
• Inspiration for personal development and setting new goals based on the knowledge gained.
• Gaining a broader perspective on career paths and life goals, understanding different options and directions.  

• Individual online/offline meetings over more detailed planning of the recruitment event.
• Check the correct procedure for timing, tone of communication or use of graphic elements according to the DofE brand manual.
• Feedback on problematic parts or challenges.
• Sharing good practice.  

• Learning from personal experiences and stories of selected representatives of corporate partners.
• Inspiration for personal development and setting new goals based on the knowledge gained.
• Gaining a broader perspective on career paths and life goals, understanding different options and directions.  

• Joint evaluation of the programme.
• Strengths and weaknesses of the current operation.
• Opportunities for improvement.
• A look back at the participant's own work and outcomes.
• Presentation of recruitment presentations and successful communication campaigns.
• Sharing best practices.